On Saturday, October 31, 2026, three of downtown Naples' biggest fall events are staggered across the day, overlapping for only about an hour and a half. The Third Street South Farmers Market opens its season at 7:30 a.m. Naples Botanical Garden opens its Día de los Muertos Celebration at 10 a.m. The Halloween Spooktacular on Fifth Avenue South starts in Cambier Park at 3 p.m. and runs into a special Evening on Fifth that lasts until 8 p.m.
The start times leave room to do all three in one day, and the Día de los Muertos programming that ties much of it together starts three nights earlier at Artis—Naples.
The Saturday Clock, Block by Block
All of these times come from the organizers' own pages. Look at the gaps, because that is where you pick up lunch, a nap, or a costume change.
| Time on Sat., Oct. 31 | Event | Where | Cost |
|---|---|---|---|
| 7:30 to 11:30 a.m. | Third Street South Farmers Market, season opener | Third Street South | Free admission |
| 10 a.m. to 4 p.m. | Día de los Muertos Celebration | Naples Botanical Garden, 4820 Bayshore Drive | Included with Garden admission |
| 3 to 5 p.m. | 5th Avenue South Halloween Spooktacular | Cambier Park | Not listed |
| 5 to 8 p.m. | Evening on Fifth, Halloween edition | Fifth Avenue South | Not listed |
The only real overlap is between the Garden and the market, from 10 to 11:30 a.m. The Garden stays open until 4, so starting downtown in the morning and going to Bayshore Drive afterward still leaves most of the Garden's performance schedule ahead of you.
Wednesday Night at Artis Starts the Thread
The Día de los Muertos part of the weekend starts on Wednesday, October 28, at Art After Hours: The Art of Remembering on the Artis—Naples campus. It runs 6 to 9 p.m., and Artis lists admission as free. The event page lists Mariachi Cielito Lindo, live music and dance, family arts and crafts, and food and drinks for purchase. It also includes a live demonstration by Nicario Jiménez-Quispe, a Naples artist whose work is in this year's Florida Contemporary exhibition.
The free admission covers all museum exhibitions that night. That includes The Surrealist International: Fifty Years of Dreams, which opens at The Baker Museum on October 17 with paintings, photographs, sculptures and objects from the collection of Tate in the United Kingdom. The exhibition is scheduled through February 14, 2027, so you'll have other chances to see it. Wednesday is one of the few nights it costs nothing.
The community ofrenda in The Baker Museum lobby runs past the party itself. Artis says visitors can see it from October 28 through November 1, the same last day as the Garden's celebration.
Saturday Morning: The Market Comes Back With a Latin Menu
The Third Street South Farmers Market starts its 2026–27 season on October 31 and runs Saturdays through April 24, 2027. That's according to the Naples, Marco Island, Everglades Convention and Visitors Bureau's ¡ARTE VIVA! release. This season it's part of the ¡ARTE VIVA! festival. The CVB says the market will "feature a focus on the culinary delights of many Hispanic and Latin cuisines," with returning favorites and new vendors.
The CVB release doesn't name the new vendors. The market's own page still shows its 2026 summer roster. Vendors tagged for ¡ARTE VIVA! on that list include Anita's Guacamole, Bella Maria Café, Casa De Loro and Colombia Taste of SWFL, but it isn't clear yet which of them will be back for the winter season. The two sources give slightly different counts. The CVB says nearly 60 vendors take part, and the operator says the market has grown to more than 60.
Location is the other thing to check. Over the summer the market used the parking lot behind Tommy Bahama. An older Third Street South page puts the in-season market on Third Street South between Broad Avenue South and 13th Avenue South. That page is from 2024 and lists a mid-November start, so look at the market's current posts before you walk over on opening morning.
Midday on Bayshore: The Garden Runs a Two-Day Program With Different Lineups
The Garden runs its Día de los Muertos Celebration Saturday and Sunday, 10 a.m. to 4 p.m. both days, and it's included with regular admission. The Garden's visitor page lists admission at $27 for adults and $12 for ages 4 to 17. Children 3 and under and Garden members get in free. Reservations are available online, and the Garden warns that popular events with limited capacity can sell out.
The two days don't repeat each other. Mariachi Sol Azteca plays 11 a.m. to noon both days, but the rest of the lineup changes:
- Saturday: Ballet Folklorico Jaliscience at 10 to 11 a.m. and 1:30 to 2:30 p.m., Sudamerica Latin Groove at noon to 1:30 p.m. and 2:30 to 4 p.m.
- Sunday: Danza Azteca Guadalupana at 10 to 11 a.m. and 1:30 to 2:30 p.m., Orquesta Tropical Sound at noon to 1:30 p.m. and 2:30 to 4 p.m.
If you go to the market first, you'll still get to the Garden with the full afternoon schedule left on either day. Garden members get in free, so the second visit costs them nothing and they can catch both lineups.
The things that stay put all weekend include Community Altars and Leave Your Own Memory in Kapnick Hall, a "Dig Deeper: Spices of Mexico" display, family activities, and memory butterflies. The tall Catrina sculptures by artist Ricardo Soltero are spread across the grounds as photo stops. The food and market vendors are Aishaa's Artisanal Boutique, Garibaldi Bakery & Mexican Restaurant, Mama's Café, Mexituras and Taco Tummy, so lunch can happen right there.
La Catrina Flower Crowns workshops are offered at 10 a.m. and 2 p.m. each day. They cost $40 for members and $60 for nonmembers, and Garden admission is included. If you take the 2 p.m. Saturday session, you'll finish with a crown on your head and a short drive to the Cambier Park costume contest.
The Garden says parking is free but limited, especially during busy events. Showing up right at 10 a.m. or after 2 p.m. means fewer people competing for spaces, though that's the general pattern and not something the Garden promises.
Late Afternoon: Cambier Park Hands Off to Fifth Avenue
The 5th Avenue South calendar lists the Halloween Spooktacular in Cambier Park from 3 to 5 p.m., with live music, a costume contest and games for families and kids. At 5 p.m. things move onto the avenue for a Halloween edition of Evening on Fifth until 8 p.m., with live musicians along the sidewalks and the shops and restaurants open.
This Evening on Fifth wraps up by 8, earlier than the next regular one. That's November 12 from 6:30 to 9:30 p.m. The Halloween version is timed to pick up right where the Spooktacular leaves off, which suits families with younger kids.
Sunday Closes the Loop
Sunday is quieter but still has a full day. The Garden's second lineup runs 10 a.m. to 4 p.m., the ofrenda at The Baker Museum is up for its last day, and the Naples Concert Band plays "Italian Masterpieces and American Pride" in Cambier Park from 2 to 3 p.m. with vocalist Jeanie Darnell.
What Stays Up After the Weekend
A few ¡ARTE VIVA! pieces stay up well after Halloween, so you don't have to fit them into these five days. The Naples Depot Museum is showing The Untold Stories of the Mexican Railroad Braceros of World War II through December 23, 2026, with free admission. Golisano Children's Museum of Naples has its ¡VIVA Mexico! exhibit through January 3, 2027, and Naples Zoo at Caribbean Gardens has its South American Trail through August 30, 2027. The trail includes Baird's tapirs, capybaras and toco toucans.
There's one date before all of this. On Wednesday, October 14, COCO Art Gallery in Coastland Mall hosts a free meet-and-greet from 5 to 7 p.m. with Carolina Albrizzio-López, the Venezuelan-born Naples watercolorist who painted the 2026–27 ¡ARTE VIVA! poster, "Making Memories." The full festival calendar is on the ¡ARTE VIVA! website.
Weekends like this, with the market, the Garden and Fifth Avenue all going at once, are a big part of what Naples feels like during season. If you're thinking about a second home here, or about selling a place close to Third Street South or Bayshore Drive, Adam Papish and the team can talk you through what this part of town is like from October through April. Find your next dream home.